Privacy Statement


WhitChem Limited’s (“WhitChem”) policy is to comply with all data protection regulations at all times.

For the purpose of trading with business partners WhitChem may hold data that in certain circumstances could be defined as “personal”. This data, is gathered from prior trading activities and ongoing business activities, will have been received verbally, in writing or electronically.

All personal data will only be used by WhitChem for lawful purposes.

Data processing and storage

WhitChem is committed to being transparent about how it handles personal data, to protecting the privacy and security of personal data and to meeting its data protection obligations under all laws and regulations. Data protected includes any personal data held on computer, email and paper records.

We will only use personal data for the purposes for which it was collected. If we need to use personal data for a purpose other than that for which it was collected, we will provide the subject, prior to that further use, with information about the new purpose, we will explain the legal basis which allows us to use the data for the new purpose and we will provide any relevant further information.

WhitChem will never give personal data to third parties unless we are contractually or legally obliged to do so or the data subject requests WhitChem do so (for example to enable trading).

Individuals’ rights in connection with their personal data

It is important that the personal data we hold is accurate and up to date. Individuals should keep us informed if personal data changes (e.g. address) during their relationship with the company so that our records can be updated. The company cannot be held responsible for any errors in personal data in this regard unless individuals have notified the company of the relevant change.

Data subjects have a number of statutory rights. Subject to certain conditions, and in certain circumstances, they have the right to:

  • request access to their personal data
  • request rectification of their personal data
  • request the erasure of their personal data
  • restrict the processing of their personal data
  • object to the processing of their personal data
  • data portability

If the reader wishes to exercise any of these rights, please see the contact details below.

Transferring personal data outside the European Economic Area

WhitChem will not transfer personal data to countries outside the European Economic Area (EEA).

How long we keep data

WhitChem only retain personal data for trading or other similar purposes and will delete it after an appropriate period.

Disposal of records

Personal data is disposed of in a way that protects the rights and freedoms of data subjects (e.g. shredding, disposal as confidential waste, secure electronic deletion) and in line with the secure disposal procedure.

Website Cookies

Cookies are small files placed on an individual’s computer which help WhitChem’s website to identify their device when they visit. We may use cookies to analyse our traffic and personalise our content. We may also share information about individuals’ use of our site with our social media, advertising and analytics partners in order to improve our service.

These cookies do not give WhitChem access to individuals’ computer or any information about them, other than what they choose to share. A browser can be set not to accept cookies. Visit to find out more.

Changes to the privacy statement

Changes may be made to this privacy statement from time to time, any new version will be posted in its place on the website.


If the reader has any questions about how we handle their personal data, please contact the company. Complete the electronic form on the company’s website, email:, write to WhitChem Limited, 23 Albert Street, Newcastle-under-Lyme, Staffordshire ST5 1JP or telephone 01782 711777 clearly explaining their request.